Pinterest is an excellent way of attracting crowds and driving traffic to your website because of its endless features, which come in handy when marketing and selling your online courses. Being one of the fastest social sites, Pinterest works amazingly in showcasing products and services in front of millions of eyes and serves as a great platform to sell and market online courses. However, to successfully sell and market an online course, you have to ensure you are armed with the right tools and are following the right steps towards success.
We’re going to give you straightforward and helpful information that will equip you with tips on selling and marketing online courses and how to generally get started on Pinterest.
What is Pinterest?
Pinterest is an online visual discovery engine and provides ideas on different niches, among them online courses, recipes, and style inspiration. Advertising on Pinterest gets better by the minute and seems to stand out with the aging of your posts.
With Pinterest acting as a search engine, it is quite common to still attract traffic from pins made months ago, with viral pins being the top traffic source to your website.
Importance of Pinterest in Online Course Marketing
Pinterest is the gift that never stops giving and is touted as a very rare unicorn when it comes to marketing. Other than being easy to use, it is effective, and the older your advertising efforts get, the more they reap more benefits. Pinterest is full of people in many niches who would be interested in your online course; you only need to organize your information and how to convince them to buy the course.
A new way has been created through Pinterest that allows real-world users to organize and share useful information that people from miles away can utilize.
Setting Up a Pinterest Account
The first step in marketing and selling your online course is creating an engaging account. When signing up, it is safe to sign the account as a business account because a business account gives you access to a lot of advanced features that personal accounts do not have. Some of the information required when setting up an account include:
- Your display name
- A convincing profile picture
- Featured boards
- Your profile’s” about me” part
Your Name Display
When coming up with a display name, do not just set it up and leave it at that. It is necessary to add some descriptive words to help people when they are searching for your course. Your name display doubles up as some free search engine optimization and increases the chances of random people coming across your online course when they search for a related term.
A Convincing Profile Picture
When choosing a profile picture for your online course account, ensure it is lively enough so that your clients can feel like they are interacting with a real person. The best photo choice would be a professional picture of yourself because people are way more connected when they see a face on the online course account instead of an artificially-looking business profile.
Your profile picture should be as engaging as possible so that your clients do not have to guess what the profile is about when they come across it the first time.
Featured Boards
The first board you want people to see when they come across your online course is one showing off your products and only that which will attract people to your sales page. The first board should fully feature your content, with the rest of the boards having a similar relation to the first board. If your online course is about makeup, the first board you put up should have a name like ‘makeup training’ with links to your personal blog or the online course.
Putting up your own content maximizes the chances of people seeing your posts, clicking through the course, and visiting the sales page.
The ‘about me’ Section
The ‘about me’ Section provides a forum for you to tell people about what you offer and is also a great way of getting free SEO. You can incorporate a ‘call to action section in this part and let your customers know the benefits they are set to receive if they enrol in your online course.
Selling the Course on Pinterest
Congratulations on successfully setting up the account! Now it’s time to get your online course running. Compared to other platforms, Pinterest is a bit different; hence your approach determines whether you will be able to make sales or not. Let’s dig in and look at the tips helpful in marketing and selling your online course on Pinterest.
- Be Consistent
Well, everything does not just work out after creating the first post. You have to put in the work and make consistency a top-tier priority. The more you post fresh content on your website, the more new people are able to discover your online course.
- Be Generous
Pinterest algorithms are favourable to users who pin other users’ content, too—making the course entirely about yourself may limit you from connecting with other users from other online courses.
- Warm Up your Leads
Everyone gets hesitant to pay for something the first time they get to learn about it unless they’ve had plans to make purchases before. To help you generate more leads for your online course, spice up things by having mini sales and offers concerning the online course that will encourage people to interact with your online course and purchase your services.
- Be Patient
Rome was not built in a day, meaning successfully creating, marketing, and selling your online course on Pinterest does not happen overnight. Compared to other social media platforms, Pinterest posts do not attract traffic instantly. With Pinterest, your posts continue to generate traffic even for the years to come; hence being patient while at the same time prioritizing your consistency is key.
Adding and Promoting Pins
If you have an advertising budget, using promoted pins accelerates your Pinterest progress and gives your online course a bit of boost. The first step is to budget how much you want to spend, then determine where you prefer the pins to show up.
Next, set up an audience while being keen to settle on the appropriate interests and people who relate to your online course. After choosing the pin and making the payment, the promoted pin is ready to go.
Final Thoughts
Pinterest is a key component in your online course marketing and is a powerful tool that can help bring relevant visitors to your online course website. Depending on the niche you have chosen to research, mastering the steps needed to market and sell your online course is crucial as you become sure of what to do and what to avoid doing.
You can add a ‘call to action segment to make it easy for people to access and purchase your services.
